Skateboards are for boys, right? Not so much. Sk8er Girl is a brand of skateboards that caters to girls. The colors are bright and cheerful, and the patterns, type, and illustrations are fun and playful. The characters developed for this design may be black and white, but really they are anything BUT black and white…just like the little girls that ride these boards, they are cute and full of personality.
These are just a few of the logos I have designed. They each have a different style, because the brands they are representing are each unique and have a different story to tell. Some companies will want to build their brand with images, while others prefer the use of type. The process of building a logo begins with a brand persona and ends with a design that reflects that vision.