Sweet Reads is the ultimate experience for those who just happen to love books and bakeries. This website is simple to use and showcases the delicious treats and reads that await the user at Sweet Reads Bakery and Bookstore.
In this flash based ad, Pip peeks from around the back of the web page. When the user clicks on the appropriate button, the ad expands with a promotion, and Pip gives a big thumbs up. Another click of the button sends the user to the Pipsqueaks website. This ad is engaging enough to be noticed, but discreet enough not to hinder the user’s experience.